Corporate Blogging

While reading about corporate blogging I came across Ian Lurie's blog post "How to Write a Really Crappy Business Blog". This blog post described 13 easy steps to create a terrible blog and lose any customer respect in the process. I think it's important for businesses to understand that they can't get caught up in selling a product rather they should be a resource and enable valuable conversations. In Laurie's post three of the steps really stuck out to me. First talk about yourself. Second write badly. Third don't care. These steps might seem ridiculous but are often used in corporate blogging. I really liked Lurie's blog because it showed corporate blogging at its worst and challenged them to use their blog as a means of speaking directly to their customers.