Blogger Relations

Blogger Relations like any relationship is a two way street. Brain Solis the co-author of Putting the Public Back in Public Relations stated that blogger relations is built on respect, understanding, communication and information. PR professionals I think need to understand that their "audience" is not there anymore. They can't hassle bloggers without putting in the time and research to understand who they are. Adam Singer who also commented on the importance's of blogger relations made a great point in saying that in order to truly understand bloggers you need to become one yourself. I totally agree with Singer that if you know how something ticks you can use that as an advantage. Singer also emphasised the importance's of providing content in a pitch that is both remarkable and marketable. Singer has gotten me to realize that I can't just stop working hard when I find the correct people to pitch too if I pitch a boring topic I just wasted an opportune moment. Blogger Relations like any relationship needs to be worked on daily and I truly think the time spent on improving is definitely worth it.