PR on the Web

In research class this past week we have been discussing how to write effectively on the web. With the help of readability expert Jakob Nielsen and his article "They don't" I have learned the following:

• Use short sentences


• Use active verbs


• Do not use a lot of phrases, clauses and punctuation


• Keep paragraphs short. One or two sentences


• Use half the words that you might have used in a print story


• Use bullet points and lists


• Sound like a broadcast story


• Use principles of search engine optimization


• Use key words effectively in your lead and throughout your story


• Long stories should contain subheads

After taking in consideration of these rules I have rewritten Robb Murray's article 'Politics of Food,' other hot topics at Women and Spirituality Conference.

Women and Spirituality Conference

Vandana Shiva to disucuss "The Gendered Politics of Food"

MANKATO, Minn.-Minnesota State University, Mankato, will be featuring more than a 100 workshops and a keynote speaker at the Women and Spirituality Conference on Oct. 31.

Physicist, author and international leader Vandana Shiva will discuss "The Gendered Politics of Food" at 11 a.m in the Centennial Student Union Ballroom.

Shiva who has received the Alternative Nobel Prize and Earth Day International Award is an expert on biodiversity movements and an outspoken critic of biotechnology and genetic engineering.

Shiva has been described as an environmental hero and has helped founded Navdanya a national movement to protect resources and promote organic farming.

For more information and registration forms visit http://bit.ly/3enP6s