Monday, September 14, 2009

Creating a Culture that is not Afraid to Fail

When I think of the word "failure" a bitter taste comes to my mouth and I pray that I will never become one of those. After reading Beth's Kanters Blog about "Creating a culture that is not afraid to fail" I have come to the conclusion that from day one we have been taught the wrong way to except failure. As you can image allot of organizations become receptive in joining the social media because of the fear of failure. Many set unrealistic goals or don't have a strong strategy to become successful in the main stream. They become quick to proclaim that the social media doesn't work and they were dumb for even trying. What I want to know is where do these attitudes come from? and why are organizations so quick to give up? As it was stated in Beth's blog "change happens when the desire for gain is greater that the fear of loss". I believe in order to fully emerge yourself/organization in the social media you must throw away all what you learned about failure and look at it as a chance to learn.

Beth gives some ideas in her blog that I think are important to remember while joining the social media. First, get rid of the fear of failure. No one is perfect and you can't expect everything to run smoothly on the first try. Second, make learning the norm. Third, emphasize what works and roll with it. And lastly start out with small changes and gradually reach for the stars.

I hope by having a different outlook on what "failure"is will allow me to be more acceptable in the field of change and the desire to keep learning.

2 comments:

  1. Clare: This was my favorite post you've written yet. You really took to heart (and mind) the lesson Beth Kanter was asking you to hear: There is no such thing as failure if you reach out and try.

    Too many people in my generation show no interest in wanting to learn the new ways of social media and PR 2.0 practices. Why are they so stuck? Because change is threatening. As Beth put it, they are still fearing loss.

    I'm so glad you found this excellent blog. Beth is an expert (THE expert?) in PR social media techniques for non-profit organizations.

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  2. Thanks Ellen. I have become a big follower of Beth's blog and think that she is truly honest and wise when it comes to non-profit organizations.

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