Monday, August 31, 2009
The Machine Is Us
My first blog posting is a reflection on the You Tube video "The Machine is Us/ing Us. This video explains (ironically through text) how the web has changed its writing formats to allow its users to search, communicate, teach and link anything together. This video did a spectacular job in showing that the web is only as strong as the people who use it. We as a consumer can become are own author, artist, critic etc. on the web which allows us to influence and communicate with others. By looking at this video it's pretty obvious to see that Public Relations needs to be highly concentrated on the web and in social media. There is no way we could possibly reach all are target groups effectively and influence their behaviors if we are lacking two-way-communication. PR along with journalism has to take a giant leap in leaving old tactics behind, but I guarantee by joining the social media PR will keep thriving forever.
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I like your point about how the Internet is only as strong as the people use it. I wonder what would happen if restrictions were put up? Would the strong/influential communities fight back?
ReplyDeleteI agree. There is a necessity to keep up with new technology, learn everything we can about it and incorporate it into our lives and careers. If we don't keep up, we will soon fall behind in many ways including reaching audiences and staying in communication with others. However, we can't forget the importance and value that is held in the personal relationships we share not only with our friends and family, but also with the contacts we'll make in our careers as public relations practitioners.
ReplyDeleteEven with the ever expanding internet and social media reaching the millions of target groups PR people are going for, what about the people who have don't have the internet or a way to see all the media out there right now? How do we reach them without the internet? The internet is a huge tool in communicating, but can't always be relied on to communicate with everyone.
ReplyDeleteI agree that PR will keep thriving--it will be in a new and not-yet-discovered way!!
ReplyDeleteThe web is only as strong as the people who use it! I think that totally explains how the Machine is using us. You have made really good points about the future of PR and how important social media is to us. It has changed the way we communicate and the future of the web is kind of scary in how fast it is growing and the possibilities are endless!
ReplyDeleteThanks for all the comments everyone. The web has endless possibities and I hope that power is never abused.
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