The Machine Is Us

My first blog posting is a reflection on the You Tube video "The Machine is Us/ing Us. This video explains (ironically through text) how the web has changed its writing formats to allow its users to search, communicate, teach and link anything together. This video did a spectacular job in showing that the web is only as strong as the people who use it. We as a consumer can become are own author, artist, critic etc. on the web which allows us to influence and communicate with others. By looking at this video it's pretty obvious to see that Public Relations needs to be highly concentrated on the web and in social media. There is no way we could possibly reach all are target groups effectively and influence their behaviors if we are lacking two-way-communication. PR along with journalism has to take a giant leap in leaving old tactics behind, but I guarantee by joining the social media PR will keep thriving forever.