Twitter

After recently setting up my Twitter account, thanks to the pushes of my professor Ellen Mrja, I have began to understand that Twitter is not only a personnel application but can be a useful tool for many business. Chris Bogan's article 50 Ideas on Using Twitter for Business describes how Twitter can take business to new heights without added expenses or misuse of time. Bogan's main ideas include:

• Immediately start using Twitter Search this application lets you listen for your name, your competitor's name and any related words.
• Be wary of always pimping yourself. Your fans will love it but others will tune out.
• Share the human side of your company. You are own Twitter for a reason and that means you value the public and honest conversation.
• Comment on other tweets and retweet to build a strong community.
• Twitter at company events etc. This will help create a backchannel for all your followers to listen.

Twitter is a revolutionary site and I am happy too understand why I need to participate and effectively help my future business.